Broadway in Hollywood and Hollywood Pantages Announces Eric Bornemann as Director of Marketing and Communications
TOC Arts Partners is pleased to announce that Broadway in Hollywood & Hollywood Pantages (Jeff Loeb, President), in Los Angeles, California has appointed Eric Bornemann as Director of Marketing and Communications following our extensive national search led by Senior Strategist, Brenna Thomas.
Eric Bornemann is an accomplished marketing and communications executive with more than two decades of experience leading audience engagement, brand strategy, and integrated marketing campaigns for major performing arts organizations and entertainment brands. Most recently, Bornemann served as Senior Director of Marketing at LA Opera, where he helped guide the organization’s marketing efforts during a transformative period for the performing arts industry. He spent a decade in New York working on Broadway at Situation and The Araca Group, helping shape marketing campaigns for nationally recognized shows and cultural institutions. Known for combining creative storytelling with innovative digital strategy, he is passionate about the ability to connect organizations with diverse and evolving audiences.
“I couldn’t be more excited to join the incredible team at Broadway in Hollywood and the Nederlander family.” said Bornemann. “The Pantages is one of Los Angeles’ most iconic and beloved theaters, and I look forward to connecting audiences across the city with the artistry and energy of Broadway, while celebrating the unique history and legacy of this landmark venue as it approaches its 100th anniversary.”
Jeff Loeb, President of Hollywood Pantages Theatre stated “we are excited to welcome Eric Bornemann to the Hollywood Pantages Theatre as our new Director of Marketing and Communications. His background at the Los Angeles Opera, combined with his work on major Broadway campaigns while at Situation in New York, make him a tremendous asset to our organization, combining both market knowledge with a deep understanding of our unique product. Eric brings an exceptional blend of market understanding, data-driven strategy, creative vision, and industry knowledge to this role. We look forward to Eric partnering with our talented marketing team as we continue to build on the strong foundation already in place and further strengthen our connection with audiences across Southern California.”
“We are really thrilled to see Eric Bornemann join the team at the Hollywood Pantages Theatre,” noted TOC Arts Partners Senior Strategist Brenna Thomas. “Eric brings a deep knowledge of marketing in Los Angeles, a sophisticated approach to building a successful audience journey, a highly collaborative nature, and a wonderful love for musical theatre and live performance.”
About Broadway in Hollywood & Hollywood Pantages
Broadway in Hollywood, based at the historic Hollywood Pantages Theatre, is the proud home of touring Broadway in Los Angeles. As one of the most iconic venues in the country, the Hollywood Pantages welcomes nearly one million patrons each year to experience world-class theatrical productions in the heart of Hollywood. With a legacy rooted in excellence, glamour, and the transformative power of live performance, Broadway in Hollywood is committed to engaging audiences, expanding access to the arts, and championing the future of Broadway on the West Coast.
Located at the iconic intersection of Hollywood & Vine, the Hollywood Pantages has remained a crown jewel of entertainment, hosting the world’s greatest live performances and standing as a symbol of Hollywood’s Golden Age, and continues today as the premiere Los Angeles venue for live Broadway entertainment, concerts, special events, and more. Originally built in 1930 and then renovated to its current state in 2000, it is also part of a national network of theatres, in New York, London, and around the country, owned by The Nederlander Organization.
About TOC Arts Partners
TOC Arts Partners (formerly Tom O’Connor Consulting Group) is a national strategy and executive search firm for arts and culture organizations. Our team of seasoned arts leaders brings decades of first-hand experience in organizational strategy, capital project transitions, and operational excellence for arts institutions. We’ve had the privilege of working alongside more than 150 arts and culture client partners in 25 states and across 11 unique genres, from stages to screens, museums to municipalities. These include both our strategy and executive search clients—including over 100 searches for executive and senior leaders.
Select clients have included Williamstown Theatre Festival, Pioneer Theatre (Salt Lake City), Marin Cultural Center, Ballet Hispánico, The Hult Center for the Performing Arts, The Metropolitan Opera, New York Theatre Workshop, The Moth, Segerstrom Center for the Arts, Dramatists Guild Foundation, and more.
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